In August 2008 i received an email from a senior designer at ASOS.com asking me to come for an interview as their head designer had spotted and liked my collection at graduate fashion week, EXCITING! This then led on the me completing a placement with them in December 2008, where I was basically a junior designer for a month, and I absolutely loved it.
When you think of the design team at big fashion companies like this, you generally expect there to be a highly competitive, stressful and slightly bitchy atmosphere but this could not have been further from the truth. The guys at ASOS are some of the loveliest and most welcoming people I have ever met, and I will miss them so much!
In this blog entry I have displayed some of my work I completed for ASOS, which will appear on the site sometime next year, anytime from March onwards, so keep your eyes peeled!
A clubs and spades print I designed, which is being used on a 50's style dress
A spot print also being used on a 50's style dress
A lipstick print being used on a cute cap sleeve dress with ruffles.
All of these prints are Adobe Illustrator vectors. These three prints were completed in my first week of placement and are part of their 2009 trends.
The following images are hand-drawn embroidery designs for a tunic top. The top image is the raw repeat (not yet formed around the garment shapes e.g neckline) to be manipulated to fit a slash neckline, tapering out towards the shoulders. And yes, it took me bloody ages.
The next image is a border embroidery designed to go as an empire line detail on the same tunic top.
The image below is the placement of the embroidery. I had to manipulate the elements to fit around the neckline, tapering downwards on the centrefront and getting narrower on the shoulder. The colours are a contrasting deep raspberry and a limey citronella.
This is a drawing of the final garment by Bruno, the Jerseywear designer. It shows the complete scale and repeat of the embroidery, this is what the suppliers will work from to create the design in reality, with reference to the exact detailing of my design.
This image of a deer is an intarsia knit design for an oversized jumper. This is the finished version which will be made into the knitwear. The same applies to the wolf. The finished jumper is going to be black with the big character intarsia in greyscale as shown.
I am really pleased with how the fur has turned out on the wolf design, below. He looks very warm and fluffy! This will also end up on an oversize black jumper-dress.
This image gives a rough idea of the finished appearance of the deer. The wolf will be a similar size on a similar jumper.
The images below are some fairisle knit designs for cardigans and jumpers. I love the Mr and Mrs Deer kissing. I also designed some squirrels and acorns in fairisle style but did not get PSD copies, only hard copies.
I love Christmas Jumpers!
All work and images subject to copyright (me and ASOS.com)
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