My latest placement was with George at Asda. Based on Carnaby Street this placement was surprisingly design focussed and trend driven. I was mainly given research duties for this placement but I did manage to do a few designs for the over 40's (something which is actually pretty challenging) and also some stripe designs for basic work shirts.
These designs are all for Moda, the over 40's range. Detailing is limited to necklines by customer preference and also price. The one strap dress is for core designs and will be manufactured in four colours. The difficulty with working for a company like George is that everything is limited by costing. With basic Tshirts costing just £6, there is very little you can do with the design. It is, however, a real learning curve and forces you to be creative within very strict confines.
Below are twelve of my stripe designs. I was given four colours to work with and just played around with different widths and textures n Illustrator so there were a huge variation to choose from.
No comments:
Post a Comment